Miller Beer has declared that it's time for some new rules. Why?
Why do we need new rules? Because beer has lost three points of market share to wine and spirits since 2000. That means it's time to understand what's changing in the industry and what that means to brewers, distributors and retailers alike.
Among their new rules: retailers now call the shots. That's not the kind of thing I've heard from retailers lately, but maybe Miller's onto something if Big Beer is to turn around (though I think things like the introduction by A-B of a new gluten-free beer, Redbridge, will make a bigger difference then new "rules"). Anyway, here they are. Let me know what you think.