My bad airplane karma continued this week when a torrential thunderstorm flooded NYC highways, but not enough to keep on the ground the plane that was taking me to New Orleans for the fifth annual Tales of the Cocktail. (Luckily for us, Stephen Beaumont and Donna Hood Crecca have promised to sent their thoughts along - Stephen's already done so, as you can see, below.)
So I wasn't there to sample the latest Absolut iteration, the limited edition, mango-and-black-pepper flavored Absolut New Orleans. The Absolut people were kind enough to send a bottle over, so I could sip a glass quietly in the Brooklyn twilight, missing my cocktail peeps gathered in the steamy city to sip and schmooze.
Mango spirits don't usually grab me, but this one turned out to be very sippable with that added pepper snap. However, I mention this launch not to praise the Absolut Spirits Co. for their flavor management but for offering profits of this one-off to organizations doing hurricane recovery work in the Gulf area, and for highlighting, after two long years, what various government agencies have failed at - the need to keep helping flood victims back to their feet. That's the second reason I was disappointed not to make it back to New Orleans again this week - a chance to spend some money, visit familiar faces and places and let them know that not everyone has forgotten. So bravo to Absolut for their innovative thinking and leadership - anyone else?