Prices are high, sales higher, and even the latest U.S. lending crisis doesn't seem to have bothered consumers when it comes to beverage alcohol.
The real worry, however, is the slow and steady attempt to blame the product and producers for human behavior. With the public melt-downs of pop stars a daily occurrence, the spotlight is shining on irresponsible consumption. Inevitably, producers, suppliers, bars and restaurants, will be blamed.
So good for Pernod Ricard's just-launched responsibility web site. It's impossible to predict the effect, but more efforts, like this and Heineken's support in Connecticut of card ID technology, can only help. Visit the Pernod site and share your thoughts.