I've been talking to a couple of Guys in the Know about the spirit biz, and we got to talking about a few brand moves and shakes coming up. I know most observers have been speculating lately about who will actually make the biggest bid and take over Absolut et al when the Swedish government does finally sell its wine and spirits monopoly, but there are apparently some big, medium and small moves soon to be made public.
As unconfirmed rumors, though, I can't really share them. However, there's an old tried and true tabloid technique that fits perfectly in this case. So...let me ask you:
What big North American distiller, dissatisfied with the way two of its prestige brands are currently doing, will soon move them into a brand new American supply wing with a newly-acquired, skyrocketing top ten imported vodka brand?
And about that Big Distiller: will it take three whole years for them to move their Top Ten U.S. brand on over from the Big House (where it now resides) to the new home and set up shop?
And how many days will it be before the next Top Five U.S. distilled spirit supplier announces that they're ready to live and love cachaca?