If you stock at least one premium craft or imported beer in your inventory – and you know you really should by now – then you have Michael Jackson to thank for it. A true pioneer in the field of beer journalism, the British writer and author was instrumental in the development of the craft beer market, both in the United States and around the world, through his innumerable articles in publications like Esquire and Playboy and his multitude of beer books.
Sadly, Michael passed away at his home in London, England, on August 30, not long after he revealed to the world that he had been battling Parkinson Disease for a decade.
And so, on September 30, bar and restaurant owners across the United States and Canada are invited to help celebrate the great life and achievements of Michael Jackson by hosting a toast to his memory, and along the way raise some much-needed money for the battle against Parkinson Disease. The scheduled time for the toast is 9:00 pm EST, and the way you celebrate is entirely up to you.
Host a party and send a portion of the night’s takings to the National Parkinson Foundation. Contribute the revenue from a specially-designated “Michael’s Memory” keg. Or just pass the hat among your customers, staff and managers. But join in to make this a fitting tribute to the man who did more than anyone to promote the cause of good beer!
Details on how to participate and the official promotional poster are available at www.beerhunter.com. Go there now and add your operation’s name to the growing list of the establishments that will, for one very important night, join together to pay tribute to the memory of the one and only Beer Hunter, Michael Jackson!