Every month or so, I try to blog in this space about one specific beer or style of beer as part of a collective blogging effort known as The Session. If you visit On the House regularly, you’ve probably come across one or two such posts, and depending upon your level of interest in that particular beer type, either read it with interest or passed on to the next post.
This past Friday was the thirteenth edition of ‘The Session,’ and while it was one I missed reporting on here, it is also reportage that very much merits a look. Why? Because the subject concerns one of the hottest button topics in brewing today: Organic beer.
Whether or not you feel that organic beer – or wine or vodka or whatever – is a legitimate issue is hardly relevant to this discussion. (For the record, some bloggers felt that organic is very much a significant movement in beer, while others were far more skeptical.) The fact is that an increasing number of customers are interested in organics, and while the sales may be small to modest at present, this is one trend that could catch fire big time at pretty much any time. Remain unaware of what’s out there and you may wind up losing valuable trade to your competitors.
Which is why I suggest a visit to the Session round-up over at Chris O’Brien’s Beer Activist Blog is worthwhile. You may catch wind of a beer or beers you’ll be hearing quite a bit about in the not-too-distant future.