It seems as though I can’t open a drinks blog or web page these days without seeing some mention of the 75 anniversary of the first significant step towards the ending of Prohibition. Yes, in case you missed it, it will be three-quarters of a century ago, come Monday (April 7), that beer became once again a legal drink.
Now granted, it was still to be eight more months before Repeal was officially signed and all alcohol was again legal, but at least as of one second past midnight, 1933, low alcohol beer was flowing once again in most parts of the country.
So what will you do to mark the occasion?
As I write this, if nothing has already been planned at your bar or restaurant, it’s too late to launch a major promotion. But that doesn’t mean you can’t have fun with the day! Here are just a few ideas:
• If you have a streetfront location, string a banner in your front window or outside your door announcing, as so many businesses did back in ’33, that “Beer is Legal Again!”
• Send out an email to your mailing list this afternoon, letting everyone know that for one hour on Monday, beer will be sold at 1933 prices (place limits on quantities, if you wish, but take solace in the strong probability that most people will linger on well after prices return to normal)
• Throw a party on Sunday night, culminating with a toast to the anniversary at midnight
• Put a spread of free finger food up on the bar, just like they did in the old days.
Or use your imagination to come up with an original idea, and begin planning for the big anniversary, Repeal Day, coming later this year on December 5.