A message delivered to me from a regular “On the House” reader while dining at Tales of the Cocktail: “Tell Beaumont we don’t care about Anheuser-Busch and InBev.”
Fair enough; now that the soap opera is over, neither do I very much. But a couple of thoughts do linger, to wit:
- Will there be a backlash against the main brands (Bud, Bud Light, Stella) of the two globalizing partners, possibly seen in greater force at licensed venues? My thought is probably, but only mild to moderately and only in the short term.
- Will there be swing sales going to Miller and Coors? Again, maybe in the short term, but likely more to Miller, which although fully foreign-owned has more of an “American original” image perception than does it’s Colorado- and Montreal-based partner/competitor.
- Will there be a benefit for self-proclaimed “last of the famous iconic U.S. brewers,” the all-contract-brewed Pabst? Doubt it.
- Will the patriot card now be played by what will soon be the largest, all American-owned, actual brewery owning brewer in the U.S., the Boston Beer Company? Given that to a certain degree that idea is already a part of their marketing, yes, I think we’ll see them step things up a bit.
That’s all. Message received.