Just a reminder to you all that while we may still be in mid-August, Oktoberfest season is just around the corner. In fact, if you check with your distributors this or next week, I’ll be you’ll find that the autumn seasonals are flowing into the warehouse even as I type these words.
So, what should you be stocking for your Oktoberfest celebrations? German beers, of course, but also nationally and locally brewed interpretations of the Bavarian styles which dominate around that time of year: crisp and lean pilsners; the delicious, moderately hopped blonde lagers called helles (“hell-ess”); a dark lager or two, known as dunkels (“Doonk-ells”); perhaps a bock or three; and most certainly one or several representatives of the style known as märzen (“mare-tzen”) or sometime Oktoberfestbier, which is the definitive beer of the festival period.
There’s your assignment. Better get on the phone now.