The state of beer sales in the U.S. is, rightly or wrongly, usually judged on the success of television ads. Miller recently tossed out its "Man Rules" campaign and the ad agency that created it, and yesterday company ceo Tom Long said their next set of ads will be targeting not only Bud Light, but also Heineken Light, white wine and Margaritas in terms of carbs and calories. Will it return Miller Lite to growth? We'll see.
Meanwhile, Dos Equis is launching a campaign tied to someone they call the "Most Interesting Man in the World" and called "Stay Thirsty." Take a look at this one and this one and let me know if you think this will help break the beer out of the pack of Mexican imports.