Poll: The Effect of Less Traditional Beer Advertising

In our most recent poll, we asked you what you thought the effects would be of the reduced spending of the big brewers on traditional advertising in favor of more local promotions and sponsorships. 43 percent of you thought this was what the beer business needs--new thinking. 27.5 percent, on the other hand, thought it was a smart move that still wouldn't help beer's image, while the remaining quarter felt better products and support is the real key to helping the industry, not different advertising techniques.

To take part in our latest poll, visit BevInfoGroup.com.